5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients
Do you feel that you’re wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers — but leave their credit cards behind. Early in...
View Article3 Reasons Why The Copy You Hate Will Bring Profits You Love
Every copywriter’s nightmare. We write beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…” And I’m reminded of the...
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